The Sirpasso changes its appearance. Wine among the top sellers of Barbanera

Some wines represent and best embrace the philosophy of the producer himself. Products worked with passion, with experience and with the desire to communicate particular emotions in the common imagination by telling a particular story.

This is the case of SirPasso, a Toscana Rosso with body and structure characterized by unique, very strong and decisive aromas of sweet spices but also of ripe red fruits such as cherry and black cherry. It tells of the high potential of the land in Tuscany as well as the desire to instill a touch of originality and innovation in wine making traditions so rooted in time.

Born in 2011, it is a wine that differs considerably from the classic concept of Tuscany and to which the Barbanera family is still particularly attached. This was in fact the first of a series of countless steps taken in the name of renewal, of a new direction undertaken with the desire to stand out on the market compared to the competition.

To date, more than 700,000 bottles are distributed annually throughout the world and the markets where SirPasso is making its mark are undoubtedly Germany, Poland, Benelux, Denmark and Japan.

The success of this wine since the first harvest and the desire to further enhance the product, has led the company to re-evaluate its packaging: an elegant label made with sophisticated techniques that make it particularly precious; a new image where the protagonist is wine and its history. The sparrow, the typical bird of the Tuscan countryside, remains an emblem and good luck charm, standing out high on the label.